Published: 11:46 BST, 29 February 2016 | Updated: 19:36 BST, 29 February 2016
The April edition of Tatler magazine could ruffle a few regal feathers as it hails 20-year-old cover girl Lady Amelia Windsor as 'The most beautiful member of the royal family.'
It's been eight years since the society magazine last put a member of the royal family on the cover, when it featured Princess Eugenie as she celebrated her 18th birthday back in 2008.
Lady Amelia, 36th in line to the throne, who is the granddaughter of the Queen’s cousin, the Duke of Kent, graces the front page of the aristocrat's favourite read wearing a revealing floral jacquard dress and tousled, flowing hair.
Scroll down for video
Lady Amelia Windsor, wearing a plunging floral gold and black dress with a sheer neck and lace trim, steps into the society spotlight as the new cover star of Tatler. The 20-year-old, currently a student at Edinburgh University is the first royal to appear on the cover of the magazine since Princess Eugenie in 2008
In 2013, Lady Amelia, then 17, appeared at the 2013 Debutantes Ball at the Automobile Club De France in Paris...but has lived a reasonably cloistered life away from the media glare
Wearing an elegant sleeveless jacquard floral dress by Erdem and flowing locks, university student Lady Amelia is sure to attract global attention with the new photoshoot
Until now, the glacial blonde beauty has kept a reasonably low profile - largely protected from the media's glare by her family and living a cloistered life at an exclusive girls’ boarding school - but as Lady Amelia approaches her final year at Edinburgh University, it seems she's keen to position herself firmly in the spotlight.
The first image released from the Tatler photoshoot sees Lady Windsor wearing a plunging floral gold and black jacquard dress by Erdem which has a sheer neck and lace trim.
With tousled flowing locks, subtle make-up and a fish-plait sitting on her left shoulder, the image will mark the high society beauty's official arrival on the society scene and could even launch a career in fashion.
Lady Amelia Windsor is the first young Royal to grace the cover of Tatler since Princess Eugenie in 2008
Society beauty: She may not be in line for the throne but Lady Amelia has been dubbed 'the most beautiful member of the royal family by society' bible Tatler
Golden girl of the royals? With sun-kissed hair and tanned skin, Lady Amelia has already garnered some attention for her looks...but now seems ready to step into the spotlight herself. Kate Middleton (right) has previously been the royal who was garnered the most attention for her appearance
Natural pout: Lady Amelia arriving at the Queen's Christmas lunch at Buckingham Palace in December
The young student is the youngest daughter of George Windsor, Earl of St Andrews, 53, and Sylvana Windsor, Countess of St Andrews, 58 (she's pictured here with the Duchess of Kent)
The student is said to be as fashion conscious as her aunt Lady Helen Taylor, once a brand ambassador for Armani.
The 'most beautiful member of the royal family' strapline is unusual news as the Ducchess of Cambridge is usually the royal whose good looks garner the most attention.
But the young blonde's good looks have certainly been noticed before.
Arriving at the Queen's Christmas lunch before Christmas, Lady Amelia was one of the many young members of the Windsor clan who attracted the paparazzi lens.
Looking full-lipped and pouting at the assembled press, Lady Amelia saw the image in a car alongside the Duchess of Kent soon splashed across the media.
It's not the first time that 'Lady A' has graced the pages of Tatler either; she appeared in October 2010, modelling outfits designed by Hardy Amies, the Queen’s official dressmaker.
Along with her handsome brother Edward, Baron Downpatrick, Amelia and sister Marina were pictured across seven pages, modelling outfits designed by Hardy Amies, the Queen’s official dressmaker.
Amelia told journalists during the 2010 shoot that she liked to browse Notting Hill’s Portabello Market or root around boutiques in the Marais area of Paris for clothes, signalling an early interest in fashion.
She added though that her favourite wardrobe item was ‘a jumper my mother gave me’. She adds: ‘It was hers when she was young [. . .] and quite frankly, it’s the comfiest jumper you’ll ever come across.’
When Amelia ‘came out’ at a debutante ball in Paris three years ago, she wore a daring silver dress and in December 2013, Lady Amelia was of the 20 hand-picked girls to be launched into 'society' at the Paris Debutantes Ball.
Although Lady Amelia has been a regular on the London party scene (pictured here in 2014 with Ellie Smith, left, at a party at Kensington Palace) she has stayed away from the limelight while studying
Growing up: An early appearance for Lady Amelia at Trooping the Colour shows Lady Amelia, front row centre, with her father The Earl Of St Andrews, his wife Sylvana (top right, top left) and Amelia's brother Lord Downpatrick Edward Windsor (far left) and her sister Lady Marina Charlotte Windsor (far right)
The Windsor siblings' father ‘Gentle’ George St Andrews, as he is known to the Royal Family, gave up his right to the throne when he married their Catholic mother, Sylvana Tomaselli, in 1988, only to regain it again in March, 2015 when the Succession to the Crown act came into effect.
The trio are second cousins of Lord Freddie and Lady Gabriella Windsor, the children of Prince and Princess Michael of Kent.
Lady Amelia was educated at St Mary’s Ascot, in Berkshire. Former pupils of the Catholic school, where fees reach more than £34,000 a year, also include Princess Caroline of Monaco and Lady Antonia Fraser.